APA (edition "APA 6") Business and Management

Virtual events Platform

I work in event management for a digital/telecom company in Saudi Arabia- Middle east and i want to sell an idea to my management (elevator pitch) to create our own event virtual platform to be used internally and for SAAS to generate revenues.

I have attached the main idea; however, I will need you to reorganize it and add some statistics and supporting information base don research. slides to be in the following order:

1. Executive Summary

2. Concept

2. Competitor analysis (analysis for 5 competitors preferred to be based in the middle east) in terms of costs, features, ..etc.

3. Impact analysis:
Market analysis (what the impact of this platform on the company: generate revenues, all group can benefit from it, digitizing events, ROI, can be sold as SaaS, advertisements…etc.

4. Challenges and Risks

5. SWOT analysis

6. Financial projections and cost – statistics (revenues, users,…etc)

7. General guidelines: Business Impact, feasibility, Novelty, Application, Commitment.

Appendix.

Please use the power point template attached, and include only essential info and try to be persuasive.

Please use only short sentences, not a lot of wording in one slide.