In a 750-word paper, please describe a SWOT analysis in your own words.  Also, describe the benefits of conducting one, and lastly, conduct a SWOT analysis on your favorite sport entity.

Reference below link to gain insight on SWOT. This is for a sport marketing class. Please use any MLB Team or other large sport team franchise. 
https://www.liveplan.com/blog/what-is-a-swot-analysis-and-how-to-do-it-right-with-examples/