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Do not use speculative statements.  Typical key words indicating speculation include: if, should, could, would, and may.  Avoid contractions in written business reports.  You only use contractions in a business report when it involves a direct quote. 

Avoid vague pronouns.  Pronouns such as this, these and it used out of context and without attribution are examples.  Often students will have a paragraph in the facts column that consists of several sentences.  The students then start the analysis with the pronoun this.  The reader cannot determine the reference the appropriate idea without considerable guessing.