SCOPE:

As a firm expands globally, many factors affect that expansion. Develop a global business strategy for a fictional US-based firm desiring to expand into Europe and Asia. Choose a country from each of the two continents and research business in each country. The instructor must approve country choices. Include and develop all of the following objectives in the paper:

• Analyze the business structure necessary in each country to encourage success and benefit the firm as a whole.
• Discuss the key roles ethics and cultural diversity must and will play in this expansion.
• Discuss entry strategies in light of the political, legal, cultural and economic make-up of each country.
• Describe the role that Information Technology and the Internet will play within this emerging global firm.
• Explain the advantages or disadvantages of manufacturing and material location in each country.
• Describe your approach to marketing and advertising in each country.
• Describe your approach to human resource management.

REQUIREMENTS:

• The body of the paper must be a minimum of 12 pages in length, double-spaced and 12 point New Times Roman font.
• The mechanics of the paper will follow APA 6thedition format.
• All margins must be 1 inch.
• Student must have a minimum of 7 references.
• The student will use the International Business Paper Structure (presented with directions of all other papers in the class).