Marketing Planning and Promotion 1. Demonstration of an understanding of the theoretical assessment basis and principles of marketing planning. 2. Application of the principles of marketing planning to the circumstances of particular organisations. 3. Analysis of the theoretical and practical factors underlying relations with customers and methods of improving customer communications. 4. Analyse the nature of promotion policy and the ways in which the various constituents of the policy can be organised to interact to maximise effectiveness. Percentage of marks This assignment is worth 100% of the total marks for the module awarded for module: Explanatory comments on the assessment criteria