Please respond to the following questions. Your response should be at least one paragraph long. Remember to support your views.

What are the fundamental differences between Generation Y and Generation Z?  Discuss two examples of why these differences might be important in the context of marketing.

Read the following article and then answer the questions below. Your response should be at least one paragraph long. Be sure to reference specific marketing concepts you have learned so far:

https://www-voguebusiness-com.cdn.ampproject.org/c/s/www.voguebusiness.com/beauty/the-beauty-trends-customers-are-buying-during-covid-19?amp (Links to an external site.)

(Links to an external site.)

–  In your own words, describe current trends in the beauty world?

– What marketing research methods would you recommend to manufacturers who are trying to understand shifting consumer preferences for skincare

Please make your initial post by Friday, September 24th  at 11:59 PM Eastern Time and then respond to at least two other students by Monday, September 28 11:59 AM Eastern Time Eastern Time. Discussions posted after the due dates do not earn a grade. Please refer to the rubric that explains discussion board grading.