APA (edition "APA 7") Business and Management

Managing Stakeholder Communication

Define tools, and techniques of manage stakeholder communication.

Use the assigned case study “Tylenol Poisonings” to answer the following questions:
How important is effective communication during a crisis?
How important is stakeholder relations management during a crisis?
Should a company immediately assume responsibility for a crisis?
How important is response time when a crisis occurs?
How important is it to show compassion for people that may have been injured?
How important is it to maintain a paperwork trail?
How important is it to capture lessons learned?