Write a 300-word response to the following question(s)/prompt(s), include at least one APA-formatted citation/reference.

After reading research article on Two paths to organizational effectiveness-Product advantage and life-cycle flexibility  (Reading 1.1) respond to the following prompts.

Discuss the meaning of organizational effectiveness from the perspective of the “resource-advantage theory” that the author outlines in his proposition for a successful business.

Describe and synthesize the ideas that the author highlights regarding strategies that improve organizational effectiveness.

Discuss the paths that an organization can take to enter a competitive market and how can they assure sustainability in a competitive market?

Discuss the NPD capacity in an organization and how it is affected by internal processes or functional areas in the business.

Reference
Two paths to organizational effectiveness-Product advantage and life-cycle flexibility from Arnett, D., Sandvik, I., Sandvik, K. (2018) Journal of Business Research, 84, pp. 285-292