Demographics or Psychographics

Use these websites to help you complete this Internet Exercise.

https://www.context.org/iclib/ic03/srivals/

http://www.strategicbusinessinsights.com/

In one or two paragraphs answer the 2 questions below.

Go to the sites for VALS (Values and Lifestyles Program) and Context.  Do you feel this lifestyle information is more helpful in explaining consumer behavior than demographics? Please explain why or why not. Take the VALS survey (www.strategicbusinessinsights.com). Do you think the survey accurately described you? Why or why not?