If you have a look at the uploaded material, there will be a list of suggested topics to choose from. I have chosen option A and the company and country i have gone with is Uber in the UK.

Please do a few slides on who UBER are and then use strategic analysis tools such as PESTLE analysis, Porter’s diamond model and SWOT analysis to analyse UBER in the UK.

Please include references.

If any questions arise, please don’t hesitate to ask.