1.    Choose a publicly traded firm
2.    Identify the industry in which a specific business of that firm operates
a.    Clarify why you chose that industry in particular
3.    Describe each of the five forces that operate in that industry
4.    Predict the average profitability in the industry
5.    Select 3 other firms in the industry and see if their profitability measures match your prediction
Sample of Delta Airlines is included