Read the following article.

https://www.entrepreneur.com/article/232029

It shows you how to identify keywords for a website. You can also then run this same report on competitors. Choose a website and enter it into the search tool. Provide a 1-2 page document (feel free to include screen shots) on the keywords of the site you have chosen. Provide your thoughts on any additional keywords you think this organization should include.

I’ve chosen this assignment to be based on https://www.underarmour.com/en-us/