) Accounting Component
a) Obtain the most recent ten years of annual total sales (total revenue) data from the firms financial history. In addition, use just the last three years for the firms financial statement data: I recommend, you use abbreviated financial statements. They can be found in Nasdaq.com, Yahoo Finance, MSN Money. DO NOT GET BOGGED DOWN IN THE DETAILED OF THE AGGREGATE FINANCIALS
i) Income Statement
ii) BalanceSheet
iii) Statement of Cash Flow
b) Derive common size statements for the income statement and the 7
balance sheet NOT the cash flow
i) Looking at trends in the data
ii) Looking at variations in the same data as well as variations in the trends
C)
1) General Component
a) No more than one paragraph describing the history and industry of the company.
2) Economic Component
a) How does the above relate to the industry that the company is in, i.e. need to perform competitive economic analysis about the company:
i) Macroeconomic analysis—-is the companys sales cyclical or counter cyclical for example?
ii) Industry analysis—market share.Are the companys sales growing, declining, or staying the same? How is the company performing relative to its competition?
3) SWOT
a) STRENGTHS and WEAKNESSES should focus EXCLUSIVELY on the INTERNAL CHARACTERISTICS OF THE FIRMS FINANCES.
b) The OPPORTUNITIES and THREATS should focus EXCLUSIVELY on the EXTERNAL CHARACTERISTICS OF THE FIRMS FINANCES.
4) Trends and Deviations in the companys historical data

*Please note the example is the entire analysis and i’m just asking for a part of it right now