APA Business and Management

Enchantment video

Class, this week we focus on your research paper and getting some thoughts on it written down. This forum will help you get ideas and maybe defeat any writer’s block. 

I think that you will find the following video quite enjoyable and hope it helps to stimulate some thoughts for your paper. 

The following video by Mr. Guy Kawasaki (early Apple marketing executive) is on his new book “Enchantment”. This is a very high-tech, business-focused brief, but the concepts apply to retail, military, government or any other organizations. This video gives the meat and potatoes of his book and provides relevant strategies for working with others.

What was the highlight of the video to you?

Can you take any lessons from this?

How will it affect you working with others?

View this video

https://www.youtube.com/watch?v=NRitd2RXrdM