APA (edition "APA 6") Business and Management

E-commerce

Choose an industry and a B2B vertical market maker that interests you. Investigate the site and prepare a report that describes the following:

History of the company
The size of the industry served
The type of Net marketplace provided
The benefits promised by the site for both suppliers and purchasers
Investigate the following of the Net marketplace (#3 above) and include in your report:

Bias (buyer versus seller)
Ownership (suppliers, buyers, independents)
Pricing mechanism(s)
Scope and focus
Access (public versus private)