1. What are the risks or dangers of not responding to the news media even when the information is negative to your organization? Why is it best to tell ones own bad news?
2. Look at various corporate and organizational websites and notice how important employees are to the organization. Are there indicators that employees are a key concern? Or are the employees merely a means to helping the company succeed? What are some methods of building relationships with employees? What communications can help with that relationship-building? Would it matter to external publics what the relationship is between a company and its employees? Why or why not?