Think back to publicity you have heard recently about a company or its products. If it was good publicity, how was it generated and what media were used? If it was bad publicity, where did you learn about it and how did the firm try to control or neutralize it? ONE PAGE EACH TOPIC, ONE REFERENCE

Food manufacturers often set up tables in supermarkets and offer free samples to shoppers, along with coupons for the promoted items. Sometimes restaurants offer free coffee or drink refills. What other products might lend themselves to sampling? Where and when would you sample? To whom would you offer samples?