Has the company changed what it offers over the years? Does it sell exactly the products; has it changed what it offers; has it added products? If it has changed or added products, describe the changes or additions. Do they seem to fit with the overall concept of the company as it was when initially started?
Does the company take part in global business? If so, in what ways?
What is the form of this business? For example, if it is a corporation, what type of corporation?
Describe the company’s published code of ethics.
Does the company take part in any social responsibility efforts?
Does the company sell stock on the open market?