please read the Deskription carefully
please lean or business model canvas

Identify one incumbent which is in an industry that is either already suffering disruption or which you predict will be disrupted in the near future. Explain the challenge that this firm is (or will be) facing and propose a business model innovation using the Lean or Business Model Canvas. Make sure to consider all implications of your proposal (impact, technology, implementation, etc.). The maximum length for this assignment will be 2000 words.