You are to

Read the posted case study about Stoli Vodka and social media (see our iCollege course page!)

Then.

In no less than two pages (12 Point Times New Roman Font, Double Spaced, Standard Margins APA formatting and citations)

Provide an outline of a plan to get things straight for the brand.  Novel, unique suggestions are expected.  Consider researching other brands that have faced similar issues what did they do and were their efforts successful?  Consider other brands that actively seek to prevent this type of situation what did they do and was it successful.