Read Case Study 11.15    Frooition on Page 285 in the textbook then answer these questions:

1. Why was this campaign trying to reduce the number of impressions?

2. Which aspects of best practice worked together here to achieve the desired effect?

Requirements:  Each question should be answered fully (no short answers) with thoughtful consideration of the full chapter in which the case is found. Quality counts.  Two pages, double-spaced maximum length.