APA Business and Management

Any topic (writer’s choice)

For this week’s activity, we will consider a fictitious scenario whereby you have been contracted by McKinsey & Company to assess the TikTok app and determine whether this app complies with the California Consumer Protection Act (CCPA).  Please use the following links for the activity:

https://www.tiktok.com/legal/privacy-policy?lang=en (Links to an external site.)

(Links to an external site.)https://www.tiktok.com/legal/privacy-policy-for-younger-users?lang=en (Links to an external site.)

https://www.tiktok.com/legal/terms-of-use?lang=en (Links to an external site.)

(Links to an external site.)https://oag.ca.gov/system/files/attachments/press_releases/CCPA%20Fact%20Sheet%20%2800000002%29.pdf (Links to an external site.)

Create a new page on your website (Pages, Add New). Please name your new page 2/7 Activity.  Please provide insight/responses to the following questions. Your answers should include excerpts and explanations of what the documents say about each question (i.e. “yes” and “no” are not acceptable answers):

1. (Terms of Service) – For User Content, what rights does TikTok have to access your content and do they have to pay you a royalty for any use of your name, image, or voice?

2. (Terms of Service) – Can you participate in a Class-Action Lawsuit against TikTok?

3. (Privacy Policy US) – Do you know how many Service Partners or Business Partners have access to your personal information?

4. (Privacy Policy US) – How do you make a request to have information deleted and when will TikTok respond to the request?

5. (Privacy Policy US) – How old do you need to be to use the standard TikTok mobile application?  How is this age limit enforced?

6. (Privacy Policy US) – Based on your assessment, describe how easy it is to opt out of advertising services.

7. (CCPA) – Based on your review, provide a summary indicating whether you believe TikTok complies with the CCPA.