Using the Solo 1 data provided, use analytic methods to (1) develop a segmentation scheme, (2) profile the segments in your scheme, and (3) interpret your results in terms of marketing implications and actions.

Deliverable:
A maximum of seven (7) pages, all inclusive, in a pdf file.  You can do without a title page or an executive summary.  Be sure to number your pages.

See the assignment description, data, and questionnaire draft attached below.

Submission:
Submit to this link.  Make sure your last name is at the beginning of the file name, and that the file name includes “solo-1.”

Here are materials for the Solo 1 assignment in three files:

The file Predict450Solo1ProjectDescription.pdfPreview the document describes what you need to do.

The file apphappy-quex.pdf Preview the documentsummarizes survey questionnaire items used to collect the data.

apphappyDtata.RData is an R data file that includes two R “objects.”  See the assignment information for addiitonal information.