Below are the learning exercises for Chapter 4. What is required of you is to pick 5 of the following to talk about? Each one will require a 2 to 3 paragraph informational response. This will be in the form of an essay paper. The 1st page is the Title page, the content pages you will have each section separated with the question you have chosen, the last page will be a reference page. Some may require research. This is an assignment for grading.

What factors should be considered when determining what commissions should be when you are planning an affiliate campaign? How do these differ for revenue sharing campaigns and CPA campaigns?
Describe the role cookies play in affiliate marketing. Why are they important? Could affiliate marketing work if cookies didnt exist? What impact would it have on affiliate marketing?
Do you think there is an advantage to a 999-day cookie? Think of a situation in which you might use one.
What is the difference between a lifetime cookie and a lock-in cookie? How do you think lock-in cookies affect the commission levels offered by merchants?
Compare tracking in affiliate marketing to that of e-mail and online advertising. What are the similarities? The differences?
What impact might cookie deletion have on an affiliate marketing campaign?
A user sees an ad online for ABC Glassware on Site A, an affiliate site, and clicks on it. Even though the ad promoted a great deal, she does not make a purchase at that time. Afterward, she visits several other sites and finds another good deal for the same glassware on Site B, another affiliate site for ABC Glassware. She doesnt make a purchase then, either, as she preferred to think about the purchase overnight. The next day, she goes back to Site A to buy the glassware. Who receives the commission?
How can a merchant try to ensure that its own marketing efforts do not overlap with those of the affiliates? Why would a merchant want to reduce overlap?
Why do you think affiliates promote merchants in so many ways?
Why do you think some affiliates run affiliate programs for their own Web sites?
Why do you think it is important for a merchant to have several different banners and buttons available to affiliates?
Why do you think it is important for merchants to keep in touch with their affiliates?
When do you think it would be best for a merchant to manage an affiliate in-house versus outsource it to an agency?
When do you think its appropriate to run your own affiliate program versus hiring a manager? Versus outsourcing?
Why do you think performing a competitor analysis is important?