Marketing MLA

Any topic (writer’s choice)

The written case analysis should not exceed 1 typed page (single-spaced) and is required for the groups assigned (on a first-come, first-served basis) for a specific day to conduct a full presentation. Up to 4 pages of appendices and tables may be attached. For each case analysis, questions may be provided to guide your analysis or questions may be a part of the case itself. Include relevant information from the case(s) to support your recommendations. Analyses should be typed (12 pt. Times New Roman, single-spacing with double-spacing between paragraphs, one-inch margins). There is no set structure for your case analysis. However, a good general approach is: 1) to provide a summary of your recommendation; 2) to summarize the major issue/purpose of the case; and 3) to provide a compelling discussion of the analyses that led to your recommendation. Use sub-headings. A sample will be provided in class.

Porcinis Pronto Case Questions

1. How has Porcinis maintained high product and service quality, and how does it plan to do so for its new Pronto concept?

2. What does the proposed customer questionnaire system tell you about Porcinis approach to quality? What are the systems strengths and weaknesses? Can you suggest ways to supplement this tool?

3. How well or poorly do the various elements of the Pronto concept its menu choices, HR system, quality measures, etc. support the goal of Great Italian cuisine without the wait?

4. If you were a member of Porcinis top management, which of the available growth options for Pronto would you choose? Why?

5. What are the implications of your choice (from question 4) for profitability, return on investment (ROI), product and service quality, and the quality image of the Porcinis brand?

6. Does Pronto have any sustainable competitive advantages? Why or why not?