Answer the following questions in your initial post:

1. What is the basic customer need provided by the Zipcar service?
2. What is the key situation faced by Zipcar service?
3. List Zipcar services main strength (consumer view)
4. List Zipcar services main weakness (consumer view)
5. Name Zipcar services main opportunity
6. What is Zipcars main threat
7. State Zipcars main marketing objective (must synch with # 2, above)
8. Describe the key target market for Zipcar service
9. Make one value creation recommendation
10. Make one value delivery recommendation

*NOTE: I NEED SIMPLE ANSWER LIKE THE PDF THAT I UPLOUD PLEASE, I DONT WANT LONG ANSWERS