Based on your reading of the Airborne Express case, please answer the following two questions.

Note 1:Make sure to clearly indicate the beginning and end of the answer to each question.
Note 2: Please try to not use any other reference except the document attached.
Note 3: Use the frameworks to support your analyses, and quantify

Questions:
(1) Does Airborne have a competitive advantage or a competitive disadvantage? What explains the performance of Airborne?
(2) What is your recommendation for Airborne to improve their performance?

– Explicitly consider the question: should Airborne move toward distance-based pricing?
– More broadly, what should Airborne do to survive and thrive in this industry? (12 points)

Note 4: If the question is not clear enough, state your assumptions.

You may also want to use the following information:
The average ROE of the US economy in 1996 was 14%. The economy ROS was about 6.5% in 1996.

PLEASE FIND THE FILE ATTACHED