Answer all questions. Some of the items come directly from The Lie Factory (see document attached) other items you will have to answer from your political science knowledge.

1- When and why did the era of modern campaign management begin?
2- Why did Whitaker argue for more partisanship?
3- Whitaker argued the “The average American doesnt want to be educated; he doesnt want to improve his mind; he doesnt even want to work, consciously, at being a good citizen,  For Whitaker what were the two ways you could get Americans interested in a campaign?
4- Who retained Whitaker and Baxter to fight Gov. Warren’s comprehensive compulsory health insurance for the state of California?  What tactics did Whitaker and Baxter employ?
5- When did the era of pretesting public opinion to tailor candidate positions begin?
6- What is the import, purpose, and consequence of individuated subjective appeals in political messaging?  How do these subjective appeals undermine democracy and what role has the internet and social media played in further weaponizing these appeals?
7-Lastly, what if anything can be done to make voters more interested in evidence-based decision-making and policy arguments? And more interested in taking on the obligations of being informed and publicly minded citizens?  Are these goals even worth pursuing?