Information collection: Use company websites or https://www.comparably.com/ to find the purpose or vision statement, mission statement, and statement of values for the two firms your team study. Put this information into Table 1. Make sure you put the source of these information in the footnote of the page where you quote the information.

Table 1. Purpose, mission, value, and goals of companies

Apple
Samsung

Purpose or vision statement

Is this purpose/vision customer-oriented, product-oriented, employee-oriented,
or all-encompassing

Is this purpose/vision statement inspiring and lasting?

Mission Statement

Does the mission statement involves specific actions pertaining to its purpose/vision

Statement of values

Which of the values are hardest to stand the test of financial downturns?

2. Discussion question: Which one of the two companies has a better vision or purpose statement? Explain your reasons