Please read the case ” McDonald: From Big Mac to Ptit Plaisir and answer following questions. Organized each question.

A) What are the key characteristics of McDonalss business model? Please explain what is unique about McDonalds business strategy and how that is helping/ hurting McDonald compared to other chains in the same industry?

B) Conduct an external environment analysis (PESTEL: Political, Environmental, Sociocultural, Technological, Economic and Legal) for McDonald and what would be your conclusion?

C) Conduct Porter’s five forces analysis for McDonald using the information in the case ( i.e. Rivalry among competitors, Threat of new entrants, Threat of substitutes, Bargaining power of buyers, Bargaining power of suppliers). What did you conclude after the five forces analysis?

D) As we discussed in class, how would you describe McDonalds International growth strategy?  How are the changes that was happening in the food industry affecting McDonald?

E) What would you recommend to McDonald for its future growth? Be specific in your recommendations and do not use any generic sentences like McDonald should use broad food menus.