SWOT analysis VS Competitors Analysis and international Management

please respond to both questions below using the reading or material required:

1)For Part B – Strategic plan, you are conducting a SWOT analysis and a Competitors Analysis. Which one do you feel will be most beneficial for your strategic plan. Please explain.

Organization: Papa John’s

Book: John Gamble, Arthur A. Thompson, Margaret Ann Peteraf. (2018). Essentials of Strategic Management: The Quest for Competitive Advantage, 6th Edition, McGraw-Hill/Irwin, 2018. (ISBN: 978-1259927638)

2) Part 1: Discuss how international managers can assess the potential relative competitive position of their firm internationally to decide on new strategic directions? Part 2: Also, using the Country you selected for your Country Research Project, what part of the Strategic Management Process (See Figure 6.1) do you feel would be most important to conduct in order to determine the best strategy to do business in the Country you selected for the Country Research Project. Explain why.

Country Selected: Japan

Reading: Chapter 7: Formulation Strategy