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Making campaign video

I will record the video I would like help writing the campaign video here are the instructions

Using whatever creative tools at your disposal–Loom, Snapcamera, your cell phone, your webcam, Camtasia, etc.–to create a 30-60 second campaign advertisement for EITHER a fictional candidate OR a real candidate for office (at any level–for example, Senator, Representative, Mayor, Governor, President);
Your ad should use any one of the techniques shown in this block;
Your ad can be for a real political party or a fictional political party;
Your product should of high quality with proper spelling/grammar for any on screen print
NOTE: In the Comments section when you submit your work please DO the following:

Explain which type of campaign ad technique you used;
Explain why you used the type of campaign ad technique that you used