Pricing is controlled by the manufacturer or producer of the product or service. The manufacturer or producer understands the competition (competitive activity), the consumer, and its own company requirements. 

Please discuss a product whose price you have seen change in response to its competition.
How did the price change? 
Did the price change seem to result in favorable business results? Details are important.
What pricing strategy do you think the company was using?
Research is required. Utilize a minimum of 2 resources to support your answers about pricing. Dont forget to integrate content from our textbook to support your posting.