A good sample must represent all the characteristics of the population. Take a real-life example and explain why it is necessary? If it is not true, what can happen?

(Refer Chapter-5/ Module-4 BUSINESS RESEARCH METHODS, THIRTEEN EDITION)
Schindler, P. (2019). Business Research Methods (13th ed.). McGraw-Hill/Irwin. ISBN10: 1259918939
ISBN13: 9781259918933

Embed course material concepts, principles, and theories (which require supporting citations), along with two scholarly peer-reviewed references in support of your answer.

Be sure to support your statements with logic and argument, citing all sources referenced.