The globalization of markets is at hand. With that, the multinational
commercial world nears its end, and so does the multinational
corporationThe multinational corporation operates in a number of countries,
and adjusts its products and processes in each, at high relative cost. The
global corporation operates with resolute constancy…it sells the same things in
the same way everywhere (Levitt, 1983).
With reference to relevant literature, critically evaluate Levitts view of global strategy