APA (edition "APA 6") Business and Management

Company and Strategy Analysis

This is a 4 page, double spaced paper on Southwest Airlines. It is a Masters Level assignment. Required Instructions:

Part 1
The paper should start with a clear statement of the overall degree of capabilities and competitive advantages exhibited by Southwest Airlineshow are they doing relative to competitors? Use Actual Figures and citations.

Part 2
Assess the current condition of Southwest Airlines
-its competitive advantages,
-competitive parity
-competitive disadvantages
All three as its competitive standing relative to other firms in the airline industry.

Part 3
Next, explain your overall view by discussing the most important internal factors (value, uniqueness, barrier to imitate) one-by-one.

Part 4
Finally, make a clear statement describing how pessimistic you are about the firms prospects for the future (what is the strategic issue you identify?). You can use COVID-19 for this statement.

Please include at least 5 APA references.