12 pt. font, double-spaced
    Includes: title page, abstract, introduction, content, conclusion, References page
    7-9 pgs (not including title or References page)
    Introduces subject, why chosen
    Explains research method
    In-depth exploration of topic.
    Uses examples of companies and their results to support position.
    Min 4 pg Max 6 pg
    Cites sources
    Ideas are arranged logically. Demonstrates an understanding and critical analysis of the research topic.
    Engaging conclusion which summarizes main points
    Conclusions based on evidence and not feeling.
    Ties back to introduction.
    APA format
    Reliable sources
    No errors in spelling, punctuation, grammar, word usage. 
    Ideas/sentences flow smoothly.