Sketch a brief outline of a social media strategy to spread the news of the Parvo outbreak. Start by answering these questions.

Who do you target?

How do you target them?

How do you find them?

What is your message strategy? Is there a theme?

What kind of schedule would you follow? And why. (let’s make this a 2-week campaign) How many posts?

The infographic would be one post. Give me 2 samples of other posts you might use for this campaign.

In other words, give me the who, what and why of your campaign.