Select one of the following companies:
SAMSUNG-HONDA MOTORS-EMIRATES STEEL-VODAFONE-ASMAK-GULFAIR
Next, this is what you need to do:
A Conduct an analysis of the industry the company selected operates in with reference to the five forces. (No need to discuss the general aspect of the environment). The analysis of the industry will help you identify the two main competitors of the company selected. Around 1000 words
B Compare the value chain of the company selected to that of its two main competitors. Around 900 words
C Evaluate the business-level and corporate-level strategies of the company selected and its two main competitors. For instance, is there an alignment between value chain and strategies followed? Does the diversification followed make sense? Is there anything you believe the company/ies should do in a different way? Around 800 words
E Conclusion(s) Around 300 words
Total length 3000 words (+/-10%)
IMPORTANT NOTES: READ CAREFULLY
1 It is expected that a minimum of five sources will be used in completing the assignment. The textbook does NOT count as a source. Library databases e.g. Passport Euromonitor, Marketing Advantage are very useful.
2 Make sure that you provide in-text citations of all sources used.
3 All sources used in text must be presented in a list of sources used at the end of the paper. Provide full details of sources used NOT simply a link.
4 Unnamed and undated Net sources are NOT acceptable.
5 Sources that provide ready to use assignments for a fee such as Essay 48, UK Essays, Case 4, are not allowed and, when detected, will result in a zero grade and the author(s) explaining their action before the Honors Committee.
6 All sources must be dated after 2014.
