Q1 – The McKinsey article attached is part of a series on ad creativity and firm performance (an earlier result is on slide attached).  Is this perspective contrary to current digital practices that are producing hundreds of variations of simple ads for micro-targeting, some of which are machine driven?  What can be learned from the McKinsey article?
Q2 – Our guest next week, Gerald Schoenhoff, http://www.geraldschoenhoff.work/welcome has earned more than 200 awards for work he has helped create.  In a marketing environment that thrives on better, faster, cheaper, the in-housing trend, Martech, adwords, has the role of advertising awards past its prime?