6) Mission, Vision, and Value Statements 

Describe the organization’s mission, vision and value statements.  They should tell you why the company exists and what it wants to become or achieve over time.  Identify at least 2 activities that the company has publicly announced they are doing and describe how they might relate to the companys stated mission, vision and/or value statements.

10) Strategic Direction

Based on what you know thus far, research the industry in which the organization competes and share 3 5 key strategic management ideas you might have for them.