Although this case provides competitive events between 1980s-1995 chronologically, the case provides an insight into the nature of logistics (package delivery) industry, and competitive rivalry between two global logistics giant FedEx vs. UPS.  Based on your reading and understanding from the case, please answer the following questions.

1. Based on case reading, analyze the mission, overall business model, and corporate behavior (management, performance, controls, decision making, etc.) to explain the culture, values, and spirit of UPS and FedEx.

2.    What were the enabling conditions for FedEx to enter the market? What do you make of UPS taking nearly 10 years to launch a response against competitive threats posed by FedEx?

3. Identify and discuss some key evolutionary/ revolutionary events of the express packaging business.

4. Based on the case,

a. given a career choice in management, which company will you choose to work for?

b. what future holds for the industry?