Read the ‘Kimball’s Restaurant’ case study at the start of the chapter.  After reading the case study answer the following questions in at least 250 words (not including references). Be sure to integrate elements of the SWOT analysis (strengths, weaknesses, opportunities, and threats) into your reply.

What are the various sources of the data maintained internally?  Externally?  Some data may need to be gathered and entered manually into the system.  Identify these sources also.

The best analysis to develop a successful business intelligence strategy is to compile a series of questions. The answers to these questions will provide a foundation to develop the data elements, reporting, and presentation of data to monitor business operations and strategies. What questions can be developed for Tyler to build an effective customer loyalty program?