MUST BE 500-600 WORDS;APA FORMAT

Create and submit a 12 page memo (excluding cover and reference pages) that fully explains (details and specifics) the market segmenting process (all four segmenting areas) and chosen target market (out of the four segmenting areas) for MMs new product including an in-depth discussion of the four different segmenting characteristics and detailed description of your targeted market (out of the four segmenting areas) including justification for (why chosen) selecting the target market. You also need to remember to include your recommendation for or against marketing globally.

1. What are the demographic characteristics of your target market and why are they important?
2. Where is your target market located geographically and why is that important?
3. What psychographic characteristics define your target market? How do these impact your marketing strategy?
4. What behavioral characteristics are shared by your target market? Why are these important?
5. Are you recommending to go global or stay domestic and why?

USE TO HELP WITH ASSIGNMENT:

http://resources.careered.com/LCMSFileSharePreview/Resources/AdobePDF/MKTG630_Tracking_the_Skippers.pdf

http://resources.careered.com/LCMSFileSharePreview/Resources/AdobePDF/MKTG630_Aiming_at_the_Right_Target.pdf