Help writing   6-7 page Capstone paper and  should be written from a Marketing Strategy  perspective and recommendations should be data driven, rooted in the research and directed toward Marketing o UNDER ARMOUR Help writing   6-7 page Capstone paper and  should be written from a management analysts perspective and recommendations should be data driven, rooted in the research and directed toward marketing using   Marketing. (13th ed.) by Roger A. Kerin (Author), Steven W. Hartley (Author) New York:  McGraw-Hill/Irwin.  ISBN:9781259573545 as main reference for your Marketing Terms and Concepts.

 Copy of book is not provided.  Must have SWOT analysis (Strength, Weakness, Opportunity and Threats) table  in the beginning.   Attached  is a sample of good paper. Also terms and concepts that are to be used for (SWOT Analysis is attached. Bold all terms and concept and provide reference. please see attached paper as to how paper should look.