Assignment: A Creative Advertising Brief for a New Small Business

The following Course Outcome is assessed in this Assignment:

AB202-3: Prepare a creative brief for an advertising campaign.

Part of creative advertising is creating advertising briefs-providing information about the advertising in a document that covers the target market, media selection and other areas.

You will prepare a creative brief based on your practice in the Learning Activity and the scenario below.

Scenario: Congratulations! You are the new owner of a food truck! You will be opening your new business in the next few weeks and really want to WOW the customer with your advertising. You can locate the food truck where you would like and offer whatever food you would like. Using the attached PowerPoint template, go into detail about your advertising brief ideas so you can make your food truck business dream a success!

Checklist:  address the following in your Creative Advertising Brief:

1. Advertising objectives
2. Target audience including geodemographics, psychographics and behaviorgraphics
3. Brand description
4. Customer take away
5. Media to be used