Read the JetBlue: Delighting Customers Through Happy Jetting case study on page 581 in the textbook and answer the following questions:

Give examples of needs, wants and demands that JetBlue customers demonstrate, differentiating these three concepts.
What are the implications of each for JetBlues practices? Explain how JetBlue has created a service culture.

Min 500 words. Please ensure to follow APA formatting to cite source(s).