APA (edition "APA 6") Marketing

3-1 Final Project Milestone One: Deconstructing Your Media Artifact

For this first milestone, you will analyze your selected media artifact to identify the target audience, the design elements for the artifact, and the tools used originally to create the image. This milestone will allow you to practice deconstructing your artifact and to receive feedback on this attempt, which will be incorporated into your presentation for your final project. You will create slides for the presentation within a PowerPoint or Word template for this milestone. Complete and submit the Final Project Milestone One Template document. (see attachment for presentation template)

I. Describe Artifact: In this slide, Slide 2 (Artifact), you will include a picture of your artifact and provide a brief description of it.
II. Design Decisions: In this section of your presentation, you will analyze your artifact for determining the design decisions that were made when creating
it.
A. Audience: In this slide, Slide 3 (Audience), describe the intended audience of your selected artifact, including social considerations (e.g., race,
age, gender, educational background, economic status, etc.) and cultural considerations (e.g., taboos, values, subject knowledge, etc.) that may
affect how your artifact may be received.
B. Design Elements: In this slide, Slide 4 (Design Decisions), analyze the design elements present in your artifact. For instance, you could consider
aspects such as color, word choices, background, texture, line, font, etc.